Final year students at the University of Ibadan have been trained on personal branding, digital literacy, interview techniques, and workplace etiquette, as the Institution stressed that academic excellence alone is no longer enough to thrive in today's labour market.

The one day programme, themed "From Campus to Corporate: Mastering Essential Soft Skills," was organised by UI's Career Development and Counselling Centre and held at the New Large Lecture Theatre, Faculty of Science.

The Vice Chancellor of the University of Ibadan, Professor Kayode Adebowale, said the University remains committed to producing graduates who possess both academic knowledge and the practical skills required in a rapidly evolving global workplace. "You may be able to use your connections to secure an interview, but it is your skills, competence, and character that will ultimately earn you the job. Connections can open the door, but only your ability can keep it open," he stated.

The Director of the Career Development and Counselling Centre, Professor David Oluwole, said the training was designed to bridge the gap between academic preparation and workplace expectations. "Today's workplace demands much more than academic excellence. Employers increasingly seek graduates who can communicate effectively, think critically, solve problems creatively, work collaboratively, adapt to changing environments, demonstrate emotional intelligence, and lead with integrity," he noted, urging participants to embrace lifelong learning beyond graduation.

Speaking on Personal Branding and Digital Literacy, Director of the UI Centre for Entrepreneurship, Professor Sherifat Aboaba, advised students to be deliberate about building their professional identity, explaining that values, attitude, competence, appearance, communication, and online presence all shape an individual's reputation. She identified the "7Cs" of personal branding as character, competence, confidence, communication, consistency, credibility, and contribution.

A human resource expert, Dr Morakinyo Oloyede, who handled the interview skills session, urged students to review their curriculum vitae, research organisations, and anticipate likely questions before interviews. "The first thing being looked at is character and attitude," he stated.

Other facilitators, including Professor R.A. Animasahun and Dr Toke Ola Sheu Adele, spoke on career readiness, personal development, and workplace competencies.